Three to six concept-diverse variants per platform, launch-ready.
Who you are. Voice locks all generated copy.
What you're trying to do and for whom.
Drives variant count: under £2k → 3 concepts × 2 variants, £2k-10k → 4×3, £10k-50k → 5×3, £50k+ → 6×4.
Pick the placements you want creative for.
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