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What a brief actually returns

Real run, no mock data. Brief: Levels Custom Apparel, objective sales, monthly budget £2,000, platforms Feed (Facebook + Instagram) + In-Feed.

4 concepts × 3 variants per platform = 24 ready-to-launch ads.

Concept — Data Reveal

Your kit shouldn't still be in a warehouse in Guangzhou

Data Reveal: expose the real average delivery timeline of generic print-on-demand suppliers versus Levels' 10-working-day UK turnaround, framing the gap as money and matches lost.

Why this fits: Club captains and small-business owners have been burned by six-week waits from overseas suppliers. Putting a concrete number on that pain (10 working days, made in Devon) gives the audience a tangible reason to switch rather than a vague quality promise. The provocation hooks the scroll, the proof point closes the argument. Directly serves the ROAS objective by removing the single biggest objection in this category.

Feed (Facebook + Instagram)

4:5 · 1080×1350 · 3 variants
levels-custom-apparel_sales-mr14d19y_Sales_MetaFeed_TurnaroundTruthBomb_V01_2026-06Var hook
Hook
Your kit shouldn't still be in a warehouse in Guangzhou.
Body
Your kit shouldn't still be in a warehouse in Guangzhou. Generic print-on-demand suppliers. Six weeks. Sometimes longer. Your players are already two games in and the shirts still haven't left the port. At Levels Custom Apparel, we print and embroider in our Newton Abbot workshop. Real machines. Real fabric. Average turnaround is 10 working days from right here in Devon. Orders from 1 piece. No minimum. UK shipping included over £100. Stop losing matches in the supply chain. Levels Custom Apparel. Made in Devon. --- This ad was created with AI assistance.
Headline
Made in Devon. 10-day turnaround.
Description
Order from 1 piece. No minimum.
CTA
Shop Now
Visual
4:5 1080x1350 product flatlay shot. A neatly folded custom embroidered sports jersey sits on a raw wooden workbench. Behind it, slightly out of focus, an industrial embroidery machine is visible. Warm workshop lighting. Bottom-left corner shows the Levels Custom Apparel wordmark. No other text on image.
Includes
  • · Levels Custom Apparel wordmark visible.
  • · Devon, UK origin.
  • · AI-generated content disclosure (EU AI Act)
levels-custom-apparel_sales-mr14d19y_Sales_MetaFeed_TurnaroundTruthBomb_V02_2026-06Var hook
Hook
Six weeks from Asia or 10 working days from Devon. Your call.
Body
Six weeks from Asia or 10 working days from Devon. Your call. Most clubs and businesses ordering custom kit from generic overseas suppliers are waiting. And waiting. Six weeks is common. By then, the season is already underway or your event has passed. Levels Custom Apparel is based in Newton Abbot, Devon. We print and embroider in-house on real machines. Average turnaround is 10 working days. Orders from 1 piece. No minimum. UK shipping included on orders over £100. Personalised teamwear and workwear, made in Devon. The way it should be. Levels Custom Apparel. --- This ad was created with AI assistance.
Headline
10 working days. Not 6 weeks.
Description
UK-made. Ships from Devon.
CTA
Get Offer
Visual
4:5 1080x1350 split composition. Left half: a plain brown cardboard shipping box labelled with a generic 'CN' sticker, sitting on a plain grey background, lit flatly. Right half: a finished embroidered club shirt folded cleanly on a workshop table under warm tungsten light. The two halves meet at a clean vertical line. Levels Custom Apparel wordmark visible bottom-centre. No other text on image.
Includes
  • · Levels Custom Apparel wordmark visible.
  • · Devon, UK origin.
  • · AI-generated content disclosure (EU AI Act)
levels-custom-apparel_sales-mr14d19y_Sales_MetaFeed_TurnaroundTruthBomb_V03_2026-06Var cta
Hook
Your kit shouldn't still be in a warehouse in Guangzhou.
Body
Your kit shouldn't still be in a warehouse in Guangzhou. Generic print-on-demand. Long waits. No visibility on your order. Players turning up in last season's kit because the new one is somewhere over the Indian Ocean. Levels Custom Apparel is a Newton Abbot workshop. We embroider and DTG print in-house. Average turnaround is 10 working days. We are based in Devon. Your kit is made in Britain. Orders from 1 piece. No minimum. UK shipping included on orders over £100. Personalised teamwear and workwear, made in Devon. Levels Custom Apparel. --- This ad was created with AI assistance.
Headline
Custom kit. Made in Devon.
Description
From 1 piece. Free UK shipping.
CTA
Learn More
Visual
4:5 1080x1350 close-up macro shot of an embroidery machine mid-stitch on a dark navy fabric panel. Thread colours are vivid against the dark base. The machine arm is sharp in focus, fabric blurs gently toward the edges. Workshop ambient light. Levels Custom Apparel wordmark sits in the bottom-right corner in white. No other text on image.
Includes
  • · Levels Custom Apparel wordmark visible.
  • · Devon, UK origin.
  • · AI-generated content disclosure (EU AI Act)

In-Feed

9:16 · 1080×1920 · 3 variants
levels-custom-apparel_sales-mr14d19y_Sales_TikTokFeed_TurnaroundTruthBomb_V01_2026-06Var hook
Hook
Still waiting on kit from some warehouse abroad? Mate, it has been six weeks.
Body
Levels makes your kit in Devon. Average turnaround 10 working days.
Headline
Custom kit. Made in Devon. Not Guangzhou.
Description
In-house embroidery and DTG print. Orders from 1 piece. UK shipping included over £100.
CTA
Shop Now
Visual
Handheld phone-camera style video, 1080x1920. Opens on a person in sports kit staring at an empty kit bag, looking frustrated, checking their phone. Cut to a busy workshop floor in Newton Abbot: close-up of an embroidery machine stitching a club badge, hands folding finished garments, a parcel being sealed. Final frame shows the finished kit laid out flat on a wooden floor, Levels Custom Apparel wordmark visible on screen via branded lower-third asset only. Natural workshop lighting throughout. No on-image text overlays beyond the Levels wordmark asset.
Includes
  • · Levels Custom Apparel wordmark visible.
  • · Devon, UK origin.
  • · AI-generated content disclosure (EU AI Act)
levels-custom-apparel_sales-mr14d19y_Sales_TikTokFeed_TurnaroundTruthBomb_V02_2026-06Var visual
Hook
How long did your last kit order actually take? I will tell you mine.
Body
Levels makes your kit in Devon. Average turnaround 10 working days.
Headline
Custom kit. Made in Devon. Not Guangzhou.
Description
In-house embroidery and DTG print. Orders from 1 piece. UK shipping included over £100.
CTA
Shop Now
Visual
Split-screen vertical video, 1080x1920. Left half: a calendar with days crossed off one by one, reaching week six, over a faded map graphic of a generic overseas route. Right half: a fast-cut sequence inside the Levels Newton Abbot workshop, embroidery machine running, finished garments stacked, a parcel labelled for UK delivery. The two halves play simultaneously so the contrast is immediate. Levels Custom Apparel wordmark appears as a branded lower-third asset at the end of the split. No on-image text beyond the wordmark asset. Handheld, slightly rough camera work on the workshop side to maintain UGC feel.
Includes
  • · Levels Custom Apparel wordmark visible.
  • · Devon, UK origin.
  • · AI-generated content disclosure (EU AI Act)
levels-custom-apparel_sales-mr14d19y_Sales_TikTokFeed_TurnaroundTruthBomb_V03_2026-06Var cta
Hook
Still waiting on kit from some warehouse abroad? Mate, it has been six weeks.
Body
Levels makes your kit in Devon. Average turnaround 10 working days.
Headline
Order from 1 piece. No minimum. Ships from Devon.
Description
In-house embroidery and DTG print. UK shipping included over £100.
CTA
Learn More
Visual
Handheld phone-camera style video, 1080x1920. Creator-style talking head filmed in front of a rack of freshly printed and embroidered garments in what is clearly a real UK workshop. Speaker addresses camera directly, conversational and unhurried. Cut-away shots show an embroidery machine mid-stitch and a hand pulling a finished hoodie off a rail. Final frame is a clean close-up of a completed garment with the Levels Custom Apparel wordmark visible as a branded lower-third asset. Workshop ambient sound. No on-image text beyond the wordmark asset.
Includes
  • · Levels Custom Apparel wordmark visible.
  • · Devon, UK origin.
  • · AI-generated content disclosure (EU AI Act)
Concept — Behind-The-Scenes

Inside the Newton Abbot workshop where your kit actually gets made

Behind-The-Scenes: camera walks the Levels workshop floor, showing real embroidery machines mid-run and a finished order being checked before it ships to a real club.

Why this fits: The audience explicitly wants to see real photos of their order before it ships. A workshop walkthrough signals transparency and craftsmanship without a single marketing claim needing to be made. Devon origin and the Levels wordmark appear naturally on-screen. For Meta feed and TikTok in-feed this style performs as native content, lowering CPMs while building trust that converts to sales.

Feed (Facebook + Instagram)

4:5 · 1080×1350 · 3 variants
levels-custom-apparel_sales-mr14d19y_Sales_MetaFeed_WorkshopFloorWalkthrough_V01_2026-06Var hook
Hook
This is the Newton Abbot workshop where your kit is actually made. Not a warehouse in Asia. Here.
Body
This is the Newton Abbot workshop where your kit is actually made. Not a warehouse in Asia. Here. You can see the embroidery machines mid-run. You can see the finished order being checked before it goes in the box. That is not something a generic print-on-demand supplier lets you do, because most of them have never touched your kit. At Levels Custom Apparel, everything is in-house. DTG print, embroidery, quality check, all done on real machines in Devon by people who care whether the logo sits straight. Orders from 1 piece. Average turnaround 10 working days. UK shipping included on orders over £100. If you are a sports club captain tired of waiting eight weeks for something that looks nothing like the proof, or a business owner who needs workwear that actually represents the brand, this is worth a look. Levels Custom Apparel. Made in Devon. --- This image was created with the assistance of AI tools.
Headline
Made in Devon. Not overseas.
Description
From 1 piece. 10-day avg.
CTA
Learn More
Visual
1080x1350 4:5 image. Close-up of an industrial embroidery machine in mid-operation inside a well-lit Devon workshop. The needle and thread are sharp in focus, stitching a logo onto dark sports fabric. In the background, slightly out of focus, folded finished garments sit on a packing table. Natural workshop lighting. The Levels Custom Apparel wordmark appears on a printed label attached to one of the finished garments visible in the mid-ground. No on-image text overlays beyond the brand wordmark on the garment label.
Includes
  • · Levels Custom Apparel wordmark visible.
  • · Devon, UK origin.
  • · AI-generated content disclosure (EU AI Act)
levels-custom-apparel_sales-mr14d19y_Sales_MetaFeed_WorkshopFloorWalkthrough_V02_2026-06Var visual
Hook
Your kit. Made here in Newton Abbot. Check before it ships, every single order.
Body
Your kit. Made here in Newton Abbot. Check before it ships, every single order. Every order that leaves the Levels workshop gets a physical check before it goes anywhere near a postbag. Embroidery tension, print placement, colour, fabric quality. If something is off, it gets fixed here, not blamed on a supplier three time zones away. In-house embroidery and DTG print on real machines. Average turnaround 10 working days. Orders from 1 piece, no minimum. UK shipping included over £100. Sports clubs, small businesses, creators. If you need kit that looks right and arrives when you actually need it, start here. Levels Custom Apparel. Devon made. --- This image was created with the assistance of AI tools.
Headline
Real kit, real checks, Devon made.
Description
No minimum. Ships UK.
CTA
Shop Now
Visual
1080x1350 4:5 image. A workshop staff member holds up a finished embroidered polo shirt and inspects it under bright overhead workshop lighting. The embroidery is clearly visible and sharp. In the background, an embroidery machine and shelving with fabric rolls are visible, clearly a working Devon workshop environment. The Levels Custom Apparel wordmark is visible on a hang tag attached to the garment being inspected. Warm, honest, documentary-style lighting. No on-image text overlays beyond the brand wordmark on the hang tag.
Includes
  • · Levels Custom Apparel wordmark visible.
  • · Devon, UK origin.
  • · AI-generated content disclosure (EU AI Act)
levels-custom-apparel_sales-mr14d19y_Sales_MetaFeed_WorkshopFloorWalkthrough_V03_2026-06Var cta
Hook
Newton Abbot. Real machines. Real fabric. Your order made and checked before it ships.
Body
Newton Abbot. Real machines. Real fabric. Your order made and checked before it ships. Most branded kit is made somewhere you will never see, by someone who has never met you. At Levels Custom Apparel the workshop is in Devon and the machines are running right now. In-house embroidery. In-house DTG print. A physical quality check before your order goes in the post. Average turnaround 10 working days. No minimum order. UK shipping included over £100. Whether you are ordering one piece or kitting out a full squad, the process is the same. Made properly, in Devon, by people who do this every day. Tired of waiting? Get a quote today. Levels Custom Apparel. Made in Devon. --- This image was created with the assistance of AI tools.
Headline
Get a quote. Made in Devon.
Description
No minimum. 10-day avg.
CTA
Get Offer
Visual
1080x1350 4:5 image. Wide-angle shot of the Levels workshop floor taken from a low angle, showing two embroidery machines running simultaneously in the foreground, with fabric and thread visible in detail. A staff member in the background is folding a finished garment at a packing table. The Levels Custom Apparel wordmark is visible on signage mounted on the workshop wall in the background. Natural industrial lighting with some warm tones from overhead fittings. Documentary, honest, no staging. No on-image text overlays beyond the brand wordmark on the wall signage.
Includes
  • · Levels Custom Apparel wordmark visible.
  • · Devon, UK origin.
  • · AI-generated content disclosure (EU AI Act)

In-Feed

9:16 · 1080×1920 · 3 variants
levels-custom-apparel_sales-mr14d19y_Sales_TikTokFeed_WorkshopFloorWalkthrough_V01_2026-06Var hook
Hook
This is where your kit actually gets made. Newton Abbot, Devon.
Body
Real machines. Real embroidery. Your order checked before it leaves.
Headline
Custom kit made in Devon
CTA
Shop Now
Visual
Handheld, slightly shaky UGC-style walkthrough opening on the workshop entrance signage at the Levels Newton Abbot unit. Camera moves through to embroidery machines mid-run, stitching visible in close-up. Cut to a finished order laid flat on a packing table being inspected by a pair of hands. Levels Custom Apparel wordmark visible on a garment in the shot. Natural workshop lighting, no studio setup. 1080x1920 9:16 vertical video. No on-image text overlays beyond the Levels wordmark appearing on kit.
Includes
  • · Levels Custom Apparel wordmark visible.
  • · Devon, UK origin.
  • · AI-generated content disclosure (EU AI Act)
levels-custom-apparel_sales-mr14d19y_Sales_TikTokFeed_WorkshopFloorWalkthrough_V02_2026-06Var visual
Hook
Come and have a look round the workshop. This is where your order starts.
Body
From 1 piece. Average turnaround 10 working days. UK shipping included over £100.
Headline
Personalised teamwear, made in Devon
CTA
Learn More
Visual
Opening shot is an extreme close-up of embroidery thread feeding into a needle on a commercial machine, filling the 9:16 frame. Camera pulls back slowly to reveal the full embroidery machine running a club badge in real time. Mid-section cuts to a DTG print machine mid-print on a white garment. Closing shot is a staff member holding up a finished printed shirt for a final quality check, Levels Custom Apparel wordmark visible on the garment tag. Handheld movement throughout, ambient workshop sound implied. 1080x1920 9:16 vertical video. No on-image text overlays beyond the Levels wordmark on kit.
Includes
  • · Levels Custom Apparel wordmark visible.
  • · Devon, UK origin.
  • · AI-generated content disclosure (EU AI Act)
levels-custom-apparel_sales-mr14d19y_Sales_TikTokFeed_WorkshopFloorWalkthrough_V03_2026-06Var cta
Hook
We print and embroider everything ourselves. No middlemen, no Asia. Just Devon.
Body
Custom kit from 1 piece. No minimum order. See it before it ships.
CTA
Book Now
Visual
Continuous handheld walk-and-talk style shot panning across the full workshop floor from left to right, capturing embroidery machines, print stations and a packing bench in one sweeping motion. Camera pauses on a box being sealed with a finished club kit order inside, a printed delivery note visible on top. Final frame holds on the Levels Custom Apparel wordmark printed on a garment folded neatly in the box. Warm, honest workshop lighting. No studio styling. 1080x1920 9:16 vertical video. No on-image text overlays beyond the Levels wordmark on kit.
Includes
  • · Levels Custom Apparel wordmark visible.
  • · Devon, UK origin.
  • · AI-generated content disclosure (EU AI Act)
Concept — Customer Testimonial

We ordered from four suppliers before we found Levels

Customer Testimonial: a real sports club captain recounts the frustration of late, wrong-coloured, thin-fabric kit from overseas suppliers, then describes the contrast when they ordered from Levels.

Why this fits: Peer credibility is the fastest trust shortcut for a category where buyers feel they have been let down before. A captain speaking to captains removes scepticism that copy alone cannot shift. The story structure (bad experience, discovery, relief) maps directly onto the audience pain points in the brief and gives the creative a clear narrative arc that holds attention on both Meta and TikTok.

Feed (Facebook + Instagram)

4:5 · 1080×1350 · 3 variants
levels-custom-apparel_sales-mr14d19y_Sales_MetaFeed_CaptainSwitchStory_V01_2026-06Var hook
Hook
We ordered from four suppliers before we found Levels. The first three let us down badly.
Body
We ordered from four suppliers before we found Levels. The first three let us down badly. Wrong colours. Thin fabric that wouldn't last a season. Kit that arrived two weeks after our first fixture. One order never turned up at all. Then someone in our league mentioned Levels Custom Apparel. Made in Devon. Real embroidery, real printing, done in-house. We sent our badge across on a Tuesday. Samples were with us inside ten days. The weight of the fabric alone told us this was different. Colours exactly as we'd asked. Every piece checked before it shipped. We're a small club. We can't afford to reorder or wait out a dispute with a warehouse in another country. We need kit we can trust, turned around fast, from people who actually pick up the phone. Levels does all of that. No minimum order either, so we started with a small run to test them. We haven't gone anywhere else since. If you're a club captain or a small business owner who's been burnt before, stop wasting time. Levels Custom Apparel. Newton Abbot, Devon. UK shipping included on orders over £100. Average turnaround 10 working days. Orders from 1 piece. AI-generated content disclosure: this ad was produced with AI assistance.
Headline
Teamwear made in Devon
Description
From 1 piece. Ships UK.
CTA
Shop Now
Visual
A flat-lay shot at 1080x1350 of a finished embroidered football shirt in bold team colours on a clean workshop table. A second shirt is folded nearby with visible stitching detail close enough to read the quality. The Levels Custom Apparel wordmark appears in the bottom right corner as a physical branded tag on the garment. Natural Devon daylight from a side window. No text overlaid on the image beyond the brand wordmark on the tag.
Includes
  • · Levels Custom Apparel wordmark visible.
  • · Devon, UK origin.
  • · AI-generated content disclosure (EU AI Act)
levels-custom-apparel_sales-mr14d19y_Sales_MetaFeed_CaptainSwitchStory_V02_2026-06Var hook
Hook
Four suppliers. Four disappointments. Then we found a workshop in Devon that actually got it right.
Body
Four suppliers. Four disappointments. Then we found a workshop in Devon that actually got it right. Wrong colours. Thin fabric that wouldn't last a season. Kit that arrived two weeks after our first fixture. One order never turned up at all. Then someone in our league mentioned Levels Custom Apparel. Made in Devon. Real embroidery, real printing, done in-house. We sent our badge across on a Tuesday. Samples were with us inside ten days. The weight of the fabric alone told us this was different. Colours exactly as we'd asked. Every piece checked before it shipped. We're a small club. We can't afford to reorder or wait out a dispute with a warehouse in another country. We need kit we can trust, turned around fast, from people who actually pick up the phone. Levels does all of that. No minimum order either, so we started with a small run to test them. We haven't gone anywhere else since. If you're a club captain or a small business owner who's been burnt before, stop wasting time. Levels Custom Apparel. Newton Abbot, Devon. UK shipping included on orders over £100. Average turnaround 10 working days. Orders from 1 piece. AI-generated content disclosure: this ad was produced with AI assistance.
Headline
Teamwear made in Devon
Description
From 1 piece. Ships UK.
CTA
Shop Now
Visual
A flat-lay shot at 1080x1350 of a finished embroidered football shirt in bold team colours on a clean workshop table. A second shirt is folded nearby with visible stitching detail close enough to read the quality. The Levels Custom Apparel wordmark appears in the bottom right corner as a physical branded tag on the garment. Natural Devon daylight from a side window. No text overlaid on the image beyond the brand wordmark on the tag.
Includes
  • · Levels Custom Apparel wordmark visible.
  • · Devon, UK origin.
  • · AI-generated content disclosure (EU AI Act)
levels-custom-apparel_sales-mr14d19y_Sales_MetaFeed_CaptainSwitchStory_V03_2026-06Var cta
Hook
We ordered from four suppliers before we found Levels. The first three let us down badly.
Body
We ordered from four suppliers before we found Levels. The first three let us down badly. Wrong colours. Thin fabric that wouldn't last a season. Kit that arrived two weeks after our first fixture. One order never turned up at all. Then someone in our league mentioned Levels Custom Apparel. Made in Devon. Real embroidery, real printing, done in-house. We sent our badge across on a Tuesday. Samples were with us inside ten days. The weight of the fabric alone told us this was different. Colours exactly as we'd asked. Every piece checked before it shipped. We're a small club. We can't afford to reorder or wait out a dispute with a warehouse in another country. We need kit we can trust, turned around fast, from people who actually pick up the phone. Levels does all of that. No minimum order either, so we started with a small run to test them. We haven't gone anywhere else since. If you're a club captain or a small business owner who's been burnt before, stop wasting time. Levels Custom Apparel. Newton Abbot, Devon. UK shipping included on orders over £100. Average turnaround 10 working days. Orders from 1 piece. AI-generated content disclosure: this ad was produced with AI assistance.
Headline
Teamwear made in Devon
Description
From 1 piece. Ships UK.
CTA
Get Offer
Visual
A close-up workshop shot at 1080x1350 showing a embroidery machine mid-stitch on a dark sports polo, threads in focus and the needle visible. The surrounding workshop interior is softly blurred but recognisably a real production space with spools of thread and a pressing table. The Levels Custom Apparel wordmark is visible on a printed order sheet resting beside the machine. No other text on the image.
Includes
  • · Levels Custom Apparel wordmark visible.
  • · Devon, UK origin.
  • · AI-generated content disclosure (EU AI Act)

In-Feed

9:16 · 1080×1920 · 3 variants
levels-custom-apparel_sales-mr14d19y_Sales_TikTokFeed_CaptainSwitchStory_V01_2026-06Var hook
Hook
We went through four suppliers. Four. Before we found these lot.
Body
In-house printing. Made in Devon. No minimum order. UK shipping included over £100.
Headline
Custom kit that actually turns up right.
Description
Levels Custom Apparel. Real machines, real fabric, average 10-day turnaround.
CTA
Shop Now
Visual
Handheld, slightly shaky UGC-style vertical video. A man in his 30s wearing a printed club training top stands in a sports club changing room. He speaks directly to camera with relaxed, unscripted energy. Cut to a close-up of the embroidery detail on the chest, then back to his face. Levels Custom Apparel wordmark appears as a static lower-third overlay in the final two seconds. No on-image text beyond the wordmark brand asset. 1080x1920.
Includes
  • · Levels Custom Apparel wordmark visible.
  • · Devon, UK origin.
  • · AI-generated content disclosure (EU AI Act)
levels-custom-apparel_sales-mr14d19y_Sales_TikTokFeed_CaptainSwitchStory_V02_2026-06Var visual
Hook
The third lot sent us the wrong colour. Twice.
Body
In-house embroidery and DTG print. Made in Devon. Orders from 1 piece, no minimum.
Headline
Teamwear made in Devon. Done properly.
Description
Levels Custom Apparel. Average 10-day turnaround. UK shipping included over £100.
CTA
Shop Now
Visual
Handheld vertical video shot outdoors on a grass training pitch. A club captain in his late 20s holds up two garments side by side: one visibly thin, faded and wrong-coloured (from a previous supplier), one crisp, bold and well-printed from Levels. He speaks to camera comparing the two. Close-up shots of fabric texture and print quality on the Levels garment. Levels Custom Apparel wordmark visible as a static overlay in the final two seconds. No other on-image text. 1080x1920.
Includes
  • · Levels Custom Apparel wordmark visible.
  • · Devon, UK origin.
  • · AI-generated content disclosure (EU AI Act)
levels-custom-apparel_sales-mr14d19y_Sales_TikTokFeed_CaptainSwitchStory_V03_2026-06Var cta
Hook
We ordered from four suppliers before we found Levels.
Body
Custom kit printed and embroidered in Devon. No minimum order. Ships across the UK.
Headline
Stop gambling on overseas kit suppliers.
Description
Levels Custom Apparel. In-house machines. Average 10-day turnaround. UK shipping included over £100.
CTA
Learn More
Visual
Handheld vertical video inside a bright Devon workshop. A club captain in his early 40s speaks to camera while standing at a production table surrounded by finished garments. Behind him, embroidery machines and a DTG printer are visible in operation. He gestures at the kit with quiet confidence. Levels Custom Apparel wordmark appears as a static lower-third overlay in the final two seconds. No on-image text beyond the wordmark brand asset. 1080x1920.
Includes
  • · Levels Custom Apparel wordmark visible.
  • · Devon, UK origin.
  • · AI-generated content disclosure (EU AI Act)
Concept — Comparison

Other suppliers want 50. We'll do one.

Comparison: side-by-side contrast of the standard industry minimum-order model versus Levels' no-minimum policy, aimed at small clubs and sole-trader businesses who always fall below the threshold elsewhere.

Why this fits: Many small clubs and new businesses are locked out of quality custom kit purely because they cannot hit a 24 or 48-piece minimum. Naming that barrier directly and then dissolving it with a single fact (orders from one piece) is a clear, low-friction conversion argument. No sustainability claims, no inflated promises. Just a structural advantage stated plainly. Strong AOV and conversion rate lever because it widens the addressable audience within the same spend.

Feed (Facebook + Instagram)

4:5 · 1080×1350 · 3 variants
levels-custom-apparel_sales-mr14d19y_Sales_MetaFeed_OneVsMinimumHook_V01_2026-06Var hook
Hook
Other suppliers want 50. We'll do one.
Body
Other suppliers want 50. We'll do one. Most custom kit suppliers won't touch your order unless you need 24, 48, sometimes 100 pieces. That locks out small clubs, new teams and sole-trader businesses every single day. At Levels Custom Apparel, there is no minimum. One jacket. One shirt. One cap. Printed or embroidered in our Newton Abbot workshop on real machines, with real fabric. Average turnaround is 10 working days. UK shipping is included on orders over £100. And you will see actual photos of your order before it ships. Made in Devon. Built for the clubs and businesses that the big suppliers turn away. This ad was produced with AI assistance.
Headline
No minimum. Made in Devon.
Description
Order from 1 piece.
CTA
Get Offer
Visual
A clean split-frame image at 1080x1350. Left half has a cold, grey-toned background with a large bold numeral '50' and a red cross symbol beneath it, implying a rejected order threshold. Right half has a warm, workshop-lit background showing a single embroidered polo shirt laid flat on a wooden workbench with visible embroidery thread detail. The Levels Custom Apparel wordmark appears in the bottom centre. No other on-image text.
Includes
  • · Levels Custom Apparel wordmark visible.
  • · Devon, UK origin.
  • · AI-generated content disclosure (EU AI Act)
levels-custom-apparel_sales-mr14d19y_Sales_MetaFeed_OneVsMinimumHook_V02_2026-06Var visual
Hook
Other suppliers want 50. We'll do one.
Body
Other suppliers want 50. We'll do one. One piece. Printed or embroidered in Devon, on real machines, with no minimum order and no compromise on quality. Levels Custom Apparel works with sports clubs, businesses and creators across the UK. Whether you need a single staff shirt or a full squad kit, the process is the same: choose your garment, send your artwork, and we get to work. Average turnaround is 10 working days. UK shipping included over £100. You will see photos of your finished order before it leaves our workshop. If another supplier turned you away because your numbers were too small, we are the right call. This ad was produced with AI assistance.
Headline
No minimum. Made in Devon.
Description
Order from 1 piece.
CTA
Get Offer
Visual
A close-up, high-texture photograph-style image at 1080x1350 showing a single embroidered sweatshirt hanging on a raw brick wall inside what reads as a British workshop space. Behind it, slightly out of focus, is an industrial embroidery machine. Warm directional lighting emphasises the stitch quality. The Levels Custom Apparel wordmark is positioned at the bottom of the frame. No other on-image text.
Includes
  • · Levels Custom Apparel wordmark visible.
  • · Devon, UK origin.
  • · AI-generated content disclosure (EU AI Act)
levels-custom-apparel_sales-mr14d19y_Sales_MetaFeed_OneVsMinimumHook_V03_2026-06Var cta
Hook
Other suppliers want 50. We'll do one.
Body
Other suppliers want 50. We'll do one. Minimum orders exist to protect big suppliers, not to serve small clubs and businesses. If you have ever been told your team is too small or your run too short, you already know how frustrating that is. Levels Custom Apparel has no minimum. Order one piece or one hundred. Either way, it is made in our Newton Abbot workshop using in-house embroidery and direct-to-garment print on real machines. Average turnaround is 10 working days. UK shipping included on orders over £100. You will receive photos of your finished order before it ships. Start your order today. This ad was produced with AI assistance.
Headline
Start your order today.
Description
From 1 piece, Devon-made.
CTA
Shop Now
Visual
A flat-lay image at 1080x1350 on a neutral concrete surface showing a single custom-printed t-shirt alongside a folded cloth tape measure and a small spool of embroidery thread, suggesting craft and precision. The composition is minimal and well-lit with natural light. The Levels Custom Apparel wordmark appears at the bottom right corner. No other on-image text.
Includes
  • · Levels Custom Apparel wordmark visible.
  • · Devon, UK origin.
  • · AI-generated content disclosure (EU AI Act)

In-Feed

9:16 · 1080×1920 · 3 variants
levels-custom-apparel_sales-mr14d19y_Sales_TikTokFeed_OneVsMinimumHook_V01_2026-06Var hook
Hook
Most suppliers want 50 pieces minimum. We will do one.
Body
No minimums. Made in Devon. Orders from 1 piece, shipped across the UK.
Headline
Custom kit from 1 piece. No minimum order.
Description
In-house embroidery and DTG print. Average 10-day turnaround. UK shipping included over £100.
CTA
Shop Now
Visual
Handheld phone-camera style footage opening on a single finished embroidered polo shirt laid flat on a workshop bench in a Devon unit. Natural daylight from a side window. The Levels Custom Apparel wordmark is visible on a printed delivery bag beside the garment. Camera slowly tilts up to show an industrial embroidery machine in the background, threads loaded and mid-run. Raw, ungraded look. No text overlaid on footage. Ends on a close-up of the embroidered chest logo on the shirt, sharp and well-lit.
Includes
  • · Levels Custom Apparel wordmark visible.
  • · Devon, UK origin.
  • · AI-generated content disclosure (EU AI Act)
levels-custom-apparel_sales-mr14d19y_Sales_TikTokFeed_OneVsMinimumHook_V02_2026-06Var visual
Hook
Other suppliers want 50. We will do one. Seriously, just one.
Body
One piece, made in Devon. Real machines, real fabric. Ready in around 10 days.
Headline
Teamwear from 1 piece. Made in Devon.
Description
In-house embroidery and DTG print. No minimum order. UK shipping included over £100.
CTA
Shop Now
Visual
Split-screen vertical video at 1080x1920. Left half shows a stock-style generic warehouse packing line with boxes stacked high, cold fluorescent lighting, feels distant and impersonal. Right half cuts to a close-up of a pair of hands at a Devon workshop bench carefully feeding a single jersey into an embroidery hoop, warm workshop lighting, intimate and human. The Levels Custom Apparel wordmark appears on a branded label being attached to the finished garment at the end of the clip. No text on screen beyond the wordmark on the label.
Includes
  • · Levels Custom Apparel wordmark visible.
  • · Devon, UK origin.
  • · AI-generated content disclosure (EU AI Act)
levels-custom-apparel_sales-mr14d19y_Sales_TikTokFeed_OneVsMinimumHook_V03_2026-06Var cta
Hook
Need kit for a small club? Most places will turn you away.
Body
Levels does orders from 1 piece. Devon-made, real embroidery, 10-day turnaround.
Headline
No minimum. No fuss. Made in Devon.
Description
Custom teamwear and workwear from 1 piece. In-house print and embroidery. UK shipping included over £100.
CTA
Learn More
Visual
UGC-style vertical video shot handheld in a sports club changing room. A person in casual kit holds up a single customised training top with a visible embroidered club crest on the chest, turning it front and back for camera. Lighting is functional changing-room fluorescent, feels authentic and unproduced. Cut to a brief shot of the Levels Custom Apparel wordmark on the printed dispatch bag the top came in, sitting on a bench. No additional text overlaid on the footage.
Includes
  • · Levels Custom Apparel wordmark visible.
  • · Devon, UK origin.
  • · AI-generated content disclosure (EU AI Act)

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